How do we navigate climate disinformation online?

From blatant greenwashing on TikTok to influencers spreading misinformation, it's tricky terrain.
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An illustration shows the silhouette of a man hypnotised by his phone. Around him, the background is full of smartphones with bright screens reading FAKE, thumbs up and heart reactions, chat and email inboxes.
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From quick hits to deep dives, this Mashable series cuts through the noise to explain what on Earth is going on and what you should know about it.


Since the emergence of social media, the spread of climate mis- and disinformation has been evolving dramatically. From TikTok greenwashing strategies by oil giants, to wellness influencers spreading disinformation, the internet seems to be the mecca of fake news. But what's behind climate disinformation's shifting tactics? And how can you navigate it?

During Generation Hope: Act for the Planet at London's Natural History Museum, Mashable talked to scientists Dr. Erica McAlister, disinformation researcher Jennie King, and climate activist Disha Ravi, to trace the evolution of climate disinformation.

Topics Social Good

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Teodosia Dobriyanova
Video Producer

Teodosia is a video producer at Mashable UK, focussing on stories about climate resilience, urban development, and social good.


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