This 'gender-free' clothing store has fashion for anyone

Shop by taste, not by gender.
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This 'gender-free' clothing store has fashion for anyone
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'The Phluid Project' is New York's first 'gender-free' clothing store, coffee shop, and community space that is checking gender norms at the door. The space was created as an effort to push the boundaries of what people are comfortable wearing, and to create an inclusive space that rejects the binary of traditional retail.

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Alex Humphreys

Senior Video Producer


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