It's Pride month, and that means corporations across the world are out in force to stress their commitment to Pride month.
"Pride month is of course that time of year when corporations get together and financially exploit the decades-long struggle of gay people for acceptance and equality," said Jon Stewart during his Daily Show monologue on Monday. "'Hey, remember when you were fired from that bank job after you were outed? Well Burger King does, with a burger that has two bottom buns!' Yeah, that's not a funny make-em-up.
"Scarred by conversion therapy? Skittles is releasing a colourless version of Skittles! Apparently not wanting to confuse gay people with competing rainbows."
Both of those are actual real examples from recent years, and Stewart has plenty more where that came from, moving from Pride to the ways in which corporations tried emphasise their commitments to diversity during the Black Lives Matter protests.
"Let's stop pretending that a corporation can even be woke, or unwoke, or patriotic, or unpatriotic," Stewart concludes. "Let's just let corporations live their truth, as the profit-seeking, Patrick Batemen psychopaths they are."
Topics LGBTQ The Daily Show
