Meta built content censorship system to break into China, report says

It failed, however.
By  on 
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Credit: Beata Zawrzel/NurPhoto via Getty Images

Mark Zuckerberg tried to get Facebook into China, where it is blocked, for well over a decade. According to a whistleblower report, Zuckerberg and Meta considered some fairly unsavory tactics to make it happen, including a censorship system and sharing user data. 

The whistleblower in this case is Sarah Wynn-Williams, who filed a 78-page complaint with the Securities and Exchange Commission (SEC). The report, obtained exclusively by The Washington Post, alleges Facebook considered giving China’s ruling party the ability to censor content and squelch dissent. Also included in the report was Meta’s willingness to share user data with China.

The complaint from Wynn-Williams reportedly alleged that Facebook, in 2015, created a censorship tool for China that would allow it to remove content or shut down the site during “social unrest.” The complaint from Wynn-Williams, who was fired in 2017 from her job working on a team that worked on China policy, reportedly contains internal Meta documents. 

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The complaint also alleges that Facebook faced pressure to store Chinese users’ data in China, which could’ve made it easier for the government to access the information. Facebook also allegedly considered weakening privacy protections for Hong Kong users in an effort to appease China.

Some of this information was already known. Facebook had to answer for its China-centric censorship tool after anonymous employees tipped the media about it in 2015. At the time, Meta — then Facebook — didn’t deny that the tool existed but said it had never been used. Chief Operating Officer Sheryl Sandberg told investors at the time that “we’re studying about the Chinese market, and we’ll see what happens.” Per the report, Facebook did eventually abandon its pursuit of breaking into China in 2019.

The news about sharing user data with China is new but shouldn’t be too surprising. Meta has a history of playing fast and loose with user data, most notably in the  Cambridge Analytica scandal. The company considering questionable tactics is also old news. Just last year, Facebook was caught secretly looking at user data in other apps like Snapchat, Amazon, and YouTube to better understand user behavior. 

The good news is that sharing data with China is currently off the table. As The Washington Post notes, Zuckerberg seems to have turned his attention to replacing TikTok if the Chinese social media app fails to find a buyer and gets banned again next month. Per Trump, talks of TikTok’s sale are still ongoing

Topics Meta


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