Jaguar's new branding was controversial. Wait till you see the new Jaguar concept car

It's...interesting.
By  on 
Jaguar Vision Concept
The production version is very, very unlikely to look like this. Credit: Coche Spias

Jaguar, the car company equivalent of a three piece suit, seems determined to ruffle some feathers. A few days ago, Jaguar revealed a new, "fearless" and "exuberant" visual identity that seems to have divided the brand's fans into those who hate it and those who...well, we've seen a few positive takes, we just can't find them right now.

Now, hours ahead of the official unveiling at Miami Art Week, the company's new concept car has leaked, and we bet it's going to be equally divisive.

Jaguar Design Vision Concept
Well, at least it has a steering wheel of sorts. Credit: Coche Spias

The concept car, leaked at Coche Spias, is called the Design Vision Concept, and it's far more pink than any Jaguar we've seen. It also appears to be incredibly unfinished, with a very sparse interior and an exterior that somehow seems to lack polygons (yes, Tesla's Cybertruck and it's low-resolution look does come to mind).

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Things that stand out are the gargantuan grilles, both on front and back, super-slim headlights, wheels that would fit a semi, and the complete lack of a rear window.

Jaguar previously teased a few details from the Design Vision Concept, but now we get to see the car in full, and from all sides.

Check out the full gallery over at Coche Spias, and make sure you scroll down to see the rest of the pics.

Jaguar actually has a new, electric production car in the works, and it does look a tiny bit like the Vision Concept, but we can't shake the feeling that the Jaguar of new is (currently) primarily interested in generating heated discussions on car forums.

Topics Cars

Stan Schroeder
Stan Schroeder
Senior Editor

Stan is a Senior Editor at Mashable, where he has worked since 2007. He's got more battery-powered gadgets and band t-shirts than you. He writes about the next groundbreaking thing. Typically, this is a phone, a coin, or a car. His ultimate goal is to know something about everything.


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