YouTube's new parent code hopes to outsmart tech-savvy kids

Password required for any TV viewing, even when signed out of an account with parental controls.
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An illustration of a YouTube settings menu, which reads "Parent Code On."
YouTube's new parent code limits a child's access to video content, even when signed out. Credit: Google / YouTube

YouTube is providing more ways to limit your child's access to the unfettered landscape of YouTube content.

Announced on Dec. 13, the platform will now offer an additional parent code feature on the YouTube app for TVs. With the code in place, users will have to input a password to access YouTube, even when signed out of an account with parental controls in place — a common work around to account safety settings. Young watchers will also need the code to access accounts for older members of your household (13 years and up), and to remove accounts on TVs.

YouTube is gradually changing the way young users access its platform, parental controls or not. Last week, YouTube unveiled its newly revamped YouTube Kids app, originally launched in 2015. Compared to its previously simplistic design, the new YouTube Kids looks more like it's enticing adult version, but with far more safety controls for young viewers. YouTube removed its standalone YouTube Kids app for TVs earlier this year, instead integrating the child version into the general YouTube app, accessible through a child's profile — other media sites, including streaming platforms, have moved in a similar direction.

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The new parent code is a response to user concerns about children having access to the adult platform following the introduction of integrated profiles on TVs.

"We hope this change gives you added comfort in knowing kids cannot use accounts and features on your smart TV that aren’t meant for them," the company wrote, "while also making recommendations in your profile more relevant to your interests rather than what you previously watched together as a family."

Chase sits in front of a green framed window, wearing a cheetah print shirt and looking to her right. On the window's glass pane reads "Ricas's Tostadas" in red lettering.
Chase DiBenedetto
Social Good Reporter

Chase joined Mashable's Social Good team in 2020, covering online stories about digital activism, climate justice, accessibility, and media representation. Her work also touches on how these conversations manifest in politics, popular culture, and fandom. Sometimes she's very funny.


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